{"product_id":"from-concept-to-bottle-building-a-fragrance-brand-part-1-copy-1","title":"FROM CONCEPT TO BOTTLE: BUILDING A FRAGRANCE BRAND - NOVEMBER","description":"\u003cp\u003eTHIS MODULE WILL FOCUS ON CONCEPT, BRAND, \u0026amp; CREATIVE DEVELOPMENT    •\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDefining Your Brand Concept: what sets you apart, niche vs. mass vs. ultra-niche, and how to position yourself in a crowded market.\u003c\/li\u003e\n\u003cli\u003eMarket \u0026amp; Expectations: realistic volumes, timelines, financial outlook, and industry shows to attend.\u003c\/li\u003e\n\u003cli\u003eFragrance Creation: writing a professional brief, working with perfumers, sourcing naturals vs. synthetics, and exclusivity.\u003c\/li\u003e\n\u003cli\u003ePackaging \u0026amp; Bottle Design: stock vs. custom bottles, caps, pumps, labels, and how to create your own bottle.\u003c\/li\u003e\n\u003cli\u003eBranding \u0026amp; Marketing: storytelling, benchmarks (“what brands I share with”), building community, PR, influencers, and launch buzz.\u003c\/li\u003e\n\u003cli\u003eWorkshop Outcome: students walk away with a Fragrance Brand Concept Deck (brand DNA, hero fragrance brief, packaging direction, and positioning statement).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eDOORS CLOSE 15 MINUTES AFTER THE CLASS BEGINS\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Fragrance Alliance Network","offers":[{"title":"Default Title","offer_id":43532884672621,"sku":null,"price":150.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/0665\/0221\/files\/ffeae0eb7bcc1337fc6776c11ac55c5b.jpg?v=1757108010","url":"https:\/\/fragrancealliancenetwork.com\/products\/from-concept-to-bottle-building-a-fragrance-brand-part-1-copy-1","provider":"Fragrance Alliance Network","version":"1.0","type":"link"}