Amy Marks-McGee is an award-winning creative marketing professional with over twenty five years of success within  the fragrance and flavor industry. Her work experience includes fine fragrance, air care, and personal care  marketing for three leading fragrance houses. 

Amy founded Trendincite LLC (https://trendincite.com/) a consulting company to help clients cull through, distill, and  translate pertinent trend information into tangible products. Amy's strength is her ability to identify and analyze  emerging trends early. She recognizes patterns across a variety of industries and concisely synthesizes the information  into new product ideas. The company’s core values are to engage all five senses, capture inspiration from unexpected  places, and make the creative process enjoyable. Her clients include fragrance and flavor suppliers, consumer  packaged goods manufacturers, and market research firms. She has been recognized by Women in Flavor &  Fragrance Commerce, Inc. for the 2011 Woman of the Year Award for her excellence in marketing and leadership. 

A writer and public speaker, she writes the Forward Thinking column in Perfumer & Flavorist magazine and contributes  articles to industry specific trade publications.