Course Overview: This course will provide an in-depth understanding of content creation and brand storytelling specifically tailored for the fragrance industry. Participants will explore advanced techniques in crafting compelling narratives, creating engaging content, and leveraging digital platforms to enhance brand presence. By the end of the session, attendees will have the skills and knowledge to develop effective content strategies and tell captivating brand stories that resonate with their audience.
Understanding Your Brand and Audience
Overview of the fragrance digital landscape & importance of tailored strategies
Crafting a Compelling Brand Story
Visual and Sensory Storytelling
Content Creation Strategies
Key Trends In the Industry
Content Creation Tools
Multi-Platform Content Distribution
Creating interactive content and experiences
Engaging Your Audience