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FROM CONCEPT TO CREATION: DESIGNING PACKAGING FOR YOUR BRAND THAT IS BOTH INTUITIVE AND SUSTAINABLE - PART 2

  • SKAGGS CREATIVE 414 BROADWAY 6TH FLOOR NEW YORK, NY 10013 (map)

KEY MARKETING & DESIGN FACTORS FOR EFFECTIVE PACKAGING DESIGN SOLUTIONS

This is a 3-part course on packaging. Modules can be taken individually or as a complete series for a comprehensive learning experience

Learning Objectives:

  • Analyze the strategic role of packaging in the cosmetics and fragrance industries as a marketing and branding tool.

  • Evaluate consumer psychology and behavioral influences on packaging design, including shelf impact and unboxing experience.

  • Assess the competitive landscape to design packaging that stands out within the beauty industry.

  • Explore the role of typography, color theory, imagery, and material selection in effective visual communication.

  • Develop an understanding of fragrance and cosmetic packaging trends and their impact on branding strategies.

  • Create a packaging design solution that integrates market positioning, storytelling, and brand identity.

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