FRAGRANCE & FASHION

Fragrance and fashion have had a long and multi-faceted history, for what is fragrance if not the ultimate invisible accessory? For esteemed houses like Chanel, Yves Saint Laurent, Hermès, and Comme des Garçons, perfume acts not only as a brand extension, but also creates the financial foundation for fashion brands to thrive.

We'll begin with the history and parallels of fashion and fragrance before digging into the pipeline from runway to bottle. Learn how a brand's aesthetic gets translated into perfume using selected case studies and in-class scent smelling sessions. Discover how packaging, naming, advertising, and scent work together to extend a house's codes beyond the catwalk, whether through licensing structures or in-house development.

Get ready for a feast of sight and scent!