FROM CONCEPT TO BOTTLE: BUILDING A FRAGRANCE BRAND - NOVEMBER

THIS MODULE WILL FOCUS ON CONCEPT, BRAND, & CREATIVE DEVELOPMENT    •

• Defining Your Brand Concept: what sets you apart, niche vs. mass vs. ultra-niche, and how to position yourself in a crowded market.
• Market & Expectations: realistic volumes, timelines, financial outlook, and industry shows to attend.
• Fragrance Creation: writing a professional brief, working with perfumers, sourcing naturals vs. synthetics, and exclusivity.
• Packaging & Bottle Design: stock vs. custom bottles, caps, pumps, labels, and how to create your own bottle.
• Branding & Marketing: storytelling, benchmarks (“what brands I share with”), building community, PR, influencers, and launch buzz.
• Workshop Outcome: students walk away with a Fragrance Brand Concept Deck (brand DNA, hero fragrance brief, packaging direction, and positioning statement).

DOORS CLOSE 15 MINUTES AFTER THE CLASS BEGINS