MODULE 1: FROM CONCEPT TO CREATION- DESIGNING PACKAGING FOR YOUR BRAND THAT IS BOTH INTUITIVE AND SUSTAINABLE - NOVEMBER

LEARNING OBJECTIVES

• Fragrance Packaging Solution
  • Demonstrate an understanding of the packaging design processes from concept development 
  • Students develop an end-to-end packaging concept for a fragrance line.
  • Incorporates marketing strategy, sustainability goals, regulatory compliance, and trend-forward design.
• Introduction to Packaging as a Strategic Marketing Tool
  • Packaging as the “silent salesperson” in retail and e-commerce.
  • Understanding consumer behavior and the role of visual storytelling.
  • Sensory impact: color, texture, scent, and shape in fragrance packaging.
• Branding & Visual Communication for Fragrance and Cosmetics
  • Translating brand identity into packaging design.
  • Typography, color psychology, and visual hierarchy.
  • Differentiation in luxury vs. mass-market fragrance packaging.
• Structural & Functional Packaging Design
  • Protection against spoilage, breakage, and tampering.
  • Transportation and supply chain considerations.
  • Balancing aesthetic form with functional requirements.