MODULE 2: FROM CONCEPT TO CREATION- DESIGNING PACKAGING FOR YOUR BRAND THAT IS BOTH INTUITIVE AND SUSTAINABLE - NOVEMBER

LEARNING OBJECTIVES

• Materials, Printing & Production Methods
  • Glass, plastic, metal, paperboard, and innovative eco-materials.
  • Finishing techniques: embossing, foiling, UV coatings, and sustainable inks.
  • Manufacturing constraints and cost considerations.
• Regulations, Compliance & Global Market Standards 
  • Ethical claims & greenwashing risks.
  • Global sustainable packaging standards and consumer expectations.
•  Trend Forecasting & Innovation in Packaging 
  • Tracking global design and packaging trends (minimalism, tech-enabled packaging, smart labels).
  • Emerging consumer values: inclusivity, transparency, and sensory experiences.
  • Future of digital integration: AR packaging, QR storytelling.
• Professional Practice in Packaging Design
  • Working with manufacturers and marketers.
  • Cost optimization vs. premiumization strategies.

DOORS CLOSE 15 MINUTES AFTER THE CLASS BEGINS